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Federal Funding Bill

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Background

 

  • The Republicans are pushing for spending cuts to a number of different programs that will disproportionately hit the most vulnerable amongst us. These include: medicaid, medicare, educations, SNAP, housing choice vouchers, workforce development services.

  • While at the same time they’re pushing corporate tax giveaways that would cost over $500 billion if made permanent.

 

Strategy

  • Target white middle and working class families in Texas showing how this would negatively impact them.

    • Texas is a state that many have been waiting to turn blue. This is only going to be possible by persuading a percentage of those voting republican to vote democrat.

Budget

$250,000

  • Three 30 second videos: $30,000

    • Each video will build on the previous to create  a narrative arc.

  • Ad buy budget: $220,000

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